Amy’s Beautique
Amy’s Beautique is an independent beauty salon specialising in tailored skin treatments, massages & nail care. To coincide with a pivotal new salon launch, beautician & salon founder Amy approached me to help redefine her core values and refresh the brand.
Taking inspiration from the service she provides, I formed a split visual language that binds the clinical effectiveness of the treatments together with the artistic flair & client-centred approach Amy brings to her treatments. This pairing is visualised through a bold, monochrome wordmark & colour palette that sits in contrast to the subtle textures, patterns & materials used throughout the salon’s printed collateral & interior finishes.
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