Amy’s Beautique

Amy’s Beautique is an independent beauty salon specialising in tailored skin treatments, massages & nail care. To coincide with a pivotal new salon launch, beautician & salon founder Amy approached me to help redefine her core values and refresh the brand. 

Taking inspiration from the service she provides, I formed a split visual language that binds the clinical effectiveness of the treatments together with the artistic flair & client-centred approach Amy brings to her treatments. This pairing is visualised through a bold, monochrome wordmark & colour palette that sits in contrast to the subtle textures, patterns & materials used throughout the salon’s printed collateral & interior finishes.

Visit Site
  • Identity
  • Website Design
  • Art Direction
  • Packaging
  • Social

I’d love to hear about your project, say hi!